Web Site Privacy Policy

Arla Foods Inc. (“Arla Foods”, “we”, “us” or “our”) knows that visitors to this Web Site (“you”) care how your personal information is used and shared. This Web Site Privacy Statement (this “Privacy Statement”) summarizes how we collect, use and disclose your personal information provided to us through this Web Site.


By visiting this Web Site or providing us personal information through this Web Site, you consent to the collection, use and disclosure of your personal information as described in this Privacy Statement.

1. Personal Information We Collect
Personal information is information that is identifiable to you, such as your name, postal address, telephone number and e-mail address.
We may collect your personal information through this Web Site in the following ways: (a) when you participate in online contests, promotions, surveys or polls; (b) when you provide us with feedback or comments or make inquiries through the Contact Us portion of this Web Site; or (c) when you subscribe to receive our newsletter.

2. Use of Your Personal Information
We use the personal information we collect from you through the Web Site for the purposes for which you provided it and otherwise with your consent or as permitted or required by law. In particular, we use your personal information for purposes that include: (a) administering online contests, promotions, surveys or polls in which you choose to participate; (b) providing you with our newsletter via email and ordinary mail; (b) responding to your feedback, questions and comments about us and our products and services that you have submitted through the Contact Us portion of this Web Site; (c) understanding how we can improve this Web Site and our products and services; and (d) assessing Web Site use and traffic.

3. Disclosure of Your Personal Information
We may disclose your personal information with your consent or as permitted or required by law. Personal information collected through this Web Site may be used by us and disclosed to third parties in connection with the contemplated or actual financing, securitization, insuring, sale, assignment or other disposal of all or part of or our business or assets, and for the purposes of evaluating and/or performing or completing the proposed transaction.

We use certain of our affiliates and other third parties to assist us in connection with the operation and maintenance of this Web Site. In particular, your personal information may be transferred to one or more third parties, such as a data processor, fulfillment agency, or advertising agency, that we use to make this Web Site more enjoyable for visitors or that we use to mail (via email and ordinary mail) our newsletter to you. In addition, this Web Site is hosted and maintained by one of our affiliates. We take reasonable measures to ensure that your personal information that may be collected, used, disclosed or otherwise processed by these third parties or by our affiliate on our behalf is protected and not used or disclosed for purposes other than as directed by us, subject to legal requirements in foreign jurisdictions applicable to those organizations, for example lawful requirements to disclose personal information to government authorities in those countries.

4. Opting Out
Unless you indicate your preference not to receive such information, we may also use contact information provided in the above circumstances to send you occasional promotional information about our products and services or those of third parties that offer products and services that may interest you. However, you may opt out of receiving any future mailings or communications from us, including our newsletter, by e-mailing us at marketing_canada@arlafoods.com, by following the instructions on the communication, if available, or by contacting us as otherwise described below in the Section entitled “Contacting Us”.

5. IP Addresses
If you are connected to the Internet you will have an Internet Protocol (“IP”) address which may look something like this: 197.188.58.9. Our servers automatically log any visitor’s Internet Protocol address. While an IP address does not identify an individual on its face, it may, with the cooperation of the Internet Service Provider, be used to locate and identify an individual using the Web. In instances of criminal malfeasance, Arla Foods may share IP addresses with appropriate investigative bodies authorized to investigate breaches of security.

6. Cookies
This Web Site employs cookies. “Cookies” are small data files sent to a user’s browser and placed on the user’s computer hard drive to enable the user to more easily communicate and interact with a Web Site. If you do not want to accept cookies, you will often be able to prevent them from operating by changing your Internet browser settings. The “help” portion of the toolbar on most browsers will provide you with further information in this respect.

7. User Anonymous Information
In addition to IP addresses and cookie information, this Web Site may collect other information from you which does not allow identification of you, such as buying preferences or age; this information is also known as demographic or profile data ("User Anonymous Information"). User Anonymous Information is generally provided to us by users on an optional basis. In addition, we may aggregate or anonymize personal information we have collected from you through the Web Site (by removing information which could identify you) in order to create User Anonymous Information.

We may use User Anonymous Information (including IP addresses and cookie information) collected on and through this Website: (a) to administer and improve our Website and to make it more useful to users; (b) to improve and further develop our products and services; (c) to personalize your experience on the Website; and (d) for statistical purposes or to evaluate what portions of the Website are more popular than others, determine where visitors came from, where they go, how many times they have visited the Web Site and how long they stay on a particular page or on the Website in general. We may share such non-personally identifiable information with others for marketing purposes.

8. External Links
Certain links on this Web Site lead to web sites hosted on servers that are owned or managed by third parties, including companies affiliated with Arla Foods. You should review the privacy policies of these web sites before providing any personal information through them.

9. Keeping Your Personal Information Secure
Arla Foods takes commercially reasonable steps to keep any personal information which it collects secure from unauthorized access, deletion or alteration, but, as with any communication of personal information over the Internet, there is a risk that data will be intercepted or otherwise interfered with by third parties. Arla Foods will have no liability to you if your personal information is so intercepted or otherwise interfered with by third parties.

10. Changes to this Privacy Statement
Arla Foods reserves the right to modify the terms and conditions of this Privacy Statement at any time, and such modifications shall be effective immediately upon posting of the modified Privacy Statement on this Web Site. You agree to review this Privacy Statement periodically to be aware of such modifications, and your continued use of this Web Site following the posting of any modified terms shall be deemed to be your conclusive acceptance of the modified Privacy Statement. If you do not agree with any modifications posted by Arla Foods, your sole and exclusive remedy is to discontinue use of this Web Site.

11. Contacting Us
If you have questions, concerns, or complaints about your privacy or your personal information, or wish to withdraw your consent to certain uses or disclosures of your personal information, you may contact us as set forth below. If you are making a complaint, we will inform you of our complaint procedures and will assist you in resolving the situation.

Arla Foods can be contacted at marketing_canada@arlafoods.com; by writing to us at 675 Rivermede Road, Concord, Ontario L4K 2G9, Canada; or by calling us at 1-800-387-3699. If you wish to request access to or correction of your personal information in our custody or control, please write to us at the above address.

This Privacy Statement was last modified on July 24, 2008. CalibriVerdanaCheckCalibriVerdanaCheck